the average Canadian elementary school classroom of 20 kids,
3 spend their day afraid.
has often been observed, and now confirmed, that bullying
interferes in a students ability to learn. Instead of
focusing on their science project children are thinking about
how they can avoid going outside at recess, how they can stay
out of school the next day, or how they can walk home without
being seen. We now know that bullying has a large impact on
a childs educational success.
her research on school achievement and bullying, Dr. Tanya
Beran (Faculty of Education, University of Calgary) received
a Social Sciences and Humanities Research Council Grant to
inform the public to mobilize social change. In
an effort to improve child & youth educational and social
development, the Action Committee against Violence (ACAV),
in collaboration with the community partner initiative, Action
Committee Against Bullying & Harassment (ACAB&H),
developed HowWasYourDay.ca as our social marketing campaign.
many anti-bullying campaigns have focused on social awareness.
Our goal is to move beyond awareness and move toward action.
Why do we need this move? Because, bullying should no longer
be a part of growing up and just a school problem.
are aware that bullying is a reality in their childrens
lives but often do not know how to identify warning signs,
how to stop the bullying and where to turn to for support
for themselves and their children. Through this campaign,
we hope to engage parents to access information, programs
social marketing campaign is a component of the larger coordinated
community response in Calgary. Since June 2003, The Action
Committee Against Bullying and Harassment has worked to increase
community awareness, provide alternative solutions to violence,
create interventions that address multiple risk factors, identify
gaps in services, strengthen the cross-sectoral response to
bullying, and provide professional development training.
are our future.
want all children to have safe, healthy & happy childhoods
and successful learning experiences. To accomplish this bullying
must become socially unacceptable.
more information on the Action Committee Against Bullying
& Harassment, youth violence prevention programs, community
resources and services contact Nicola Youle at 283-3013 ext.
226 or firstname.lastname@example.org.
Committee Against Bullying and Harassment Member Agencies
Committee Against Violence (www.acav.org)
BRAVE Project (www.frfp.ca)
Calgary Health Region (www.calgaryhealthregion.ca
Canadian Red Cross (www.redcross.ca)
Calgary Counseling Centre (www.calgarycounselling.com)
Calgary Communities Against Sexual Abuse (www.calgarycasa.com)
Calgary Humane Society (www.calgaryhumane.ca)
Calgary Catholic School District, Community of Caring (www.cssd.ab.ca)
City of Calgary (www.calgary.ca)
Calgary Board of Education (www.cbe.ab.ca)
Calgary Family Services (www.calgaryfamilyservices.org)
Calgary Immigrant Womens Association (www.ciwa-online.com)
Calgary Womens Emergency Shelter, Non-Abusive Futures
Calgary Police Service (www.calgarypolice.ca)
Developmental Disabilities Resource Centre of Calgary (www.ddrcc.com)
Families Matter (www.familiesmatter.ca)
Gateway Program (www.calgary.ca/cns)
Hull Child & Family Services (www.wrhull.com)
John Howard Society (www.johnhoward.calgary.ab.ca)
Roots of Empathy (www.rootsofempathy.org)
University of Calgary, Faculty of Education (www.ucalgary.ca)
Woods Homes (www.woodshomes.com)
YWCA of Calgary & Sherriff King Home (www.ywcaofcalgary.com)
Thank you to Social Sciences and Humanities Research Council
of Canada (SSHRC) for their generous support of the HowWasYourDay.ca